A Recent article by Doug Henschen on the InformationWeek website reminds data collection teams that data is useless, even “Big Data,” unless you focus on a few key points. The article covers the upcoming panel at the upcoming CIO Summit at Interop conference in New York October 2.
A few pieces of advice to start you data focus:
- Stick to What You Know – make the data collection something aimed at a specific question within your organization to start. Get a feel for your current questions before getting to a bigger picture
- Avoid “Boil-The-Ocean” plans – The big picture, as mentioned above, can sometimes be too big. Avoid getting lost in too many different paths of results (ever try watching too TV shows at once?); rather, focus on something that is a simple question within your organization. Figure out that answer, and move on to the next question.
- Think like a start-up and “just get it done.” If you wait for that perfect piece of data, or that cure-all report that will tell you exactly where to put your marketing or research dollars, you may be waiting awhile. In a real world situation, that wait can leave clients and investors waiting, and ultimately hurt the bottom line.
From field data collection with mobile devices, to Environmental Health and Safety Mobile Forms, iFormBuilder helps your organization focus on the data you need now, and lets you easily customize and expand your mobile data collection app forms quickly, easily, and securely.
In addition, here is a video from Randall Rothenberg, CEO of Interactive Advertising Bureau, explaining how digital advertisers need to curtail extraneous data to focus on key opportunities.